Leo calls Dani to say that Jack asked to talk to them both in his office. Dani suspects that Jack will ask Leo to stay in the Beijing office to fill a project manager position that has opened up. Dani teaches Leo some essential Chinese words to prepare him for the conversation. Jacks asks Leo how long he has been in the Beijing office and whether he is enjoying it. Leo says he likes Beijing. Jack complements Leo on his Mandarin Chinese ability.
Jack tells Leo that they have a new project and asks him does he want to take the project manager position. Leo is happy to accept. The company wants to start selling their products in China as it has become a very big market. Jack gives Leo a one year contract to sign to stay in the Beijing office, and congratulates him in Chinese. Dani is very happy for Leo, and will also assist him on the project.
Up until recently, most large companies in China were focused on the export market. But with growing economic growth in China, the domestic market has grown in value enormously. Western brands and products are in high demand among the newly affluent Chinese consumers. Many Westerners are finding opportunities to get involved in their company's efforts to expand in the Chinese market. With economic growth slowing in mature markets, more and more companies are looking to emerging markets such as China for their future growth.
Please choose from the following options:
Subscribers Content Area
to access all the content in this chapter.